Configurator
Configurable products, conflict rules, saved quotes, and optional marketing automation. Built for merchants whose catalogs are anything but simple.
Try the live demo Install from App Store
More than a variant picker.
Build any product
Shopify caps variants at 100. Configurator doesn't. Unlimited options, custom fields, conditional logic, and dynamic pricing, all built for complex catalogs that don't fit the variant model.
Block impossible orders
Define which options can't coexist. Conflict rules stop invalid combinations before the cart. No more returns, refunds, or angry calls when parts don't fit.
Recover lost quotes
Customers save mid-build. Marketing Automation brings them back with timed reminders and escalating discounts, turning abandoned configurations into closed sales.
Plans
Starter
$19.99/mo
5 Configurator products
Standard Features only. (see below)
Marketing Automation
Not available on this tier.
Advanced
$39.99/mo
20 Configurator products
Adds to Starter:
- Quantity Discounts
- Category Instructions
- Reports & Analytics
- Saved Quotes
Marketing Automation (+$9.99/mo)
Automated quote reminders, escalating discounts, and recovery dashboard.
Premium
$59.99/mo
50 Configurator products
Adds to Advanced:
- Conflict Resolution
Marketing Automation (+$14.99/mo)
Automated quote reminders, escalating discounts, and recovery dashboard.
Unlimited
$79.99/mo
Unlimited Configurator products
Every Configurator feature included.
Marketing Automation (+$19.99/mo)
Automated quote reminders, escalating discounts, and recovery dashboard.
Standard Features (every plan)
Core Configurator
- Configurable product builder (categories + items + custom fields)
- Radio / multi-select / quantity fields per group
- Default item selection per group
- Copy configuration to another product
- Custom pricing per item (price override)
Product Management
- Product list with search, sort & filter
- Archive / restore / delete configurations
- Price drift detection & sync
- Custom button text (Customize, Save Quote, More Info)
- Inventory tracking toggle
- Require complete configuration option
- Per-product quote-only override
Storefront Experience
- 5 layouts: Tech Builder, Quick Select, Guided Wizard, Catalog Grid
- Optional visibility for item images, descriptions, SKU display
- Price summary panel (+/- breakdown)
- Optional Required Groups validation
- "More Info" detail popup per item
- Inventory-aware item filtering
Marketing Automation Add-on (optional)
Automated Quote Recovery
- Automated reminder emails on a customizable cadence
- Separate tracks for Saved, Submitted & Finalized quotes
- Escalating discount incentives to drive conversions
- Quote expiration countdown visible to customers
- One-click purchase link in every reminder email
Merchant Intelligence
- Merchant reminders for unworked submitted quotes
- Activity log per quote (sent, opened, clicked)
- Recovery analytics dashboard with conversion rates
- Quotes-recovered & expiring-soon metrics
- Average quote age at purchase tracking
Email & Controls
- Email template builder with merge-field variables
- Global pause toggle & per-quote exclusion
- Customer opt-out / unsubscribe support
- Auto-archive aged quotes (soft delete, restorable)
- Usage-based billing with transparent overage rates
Ready to give it a try?
The live demo runs in a real Shopify storefront so you can poke around exactly how a customer would.